THE IVF WARRIOR INC.
PRIVACY POLICY
LAST UPDATED: 2026-06-08
Overview
The IVF Warrior Inc. (“The IVF Warrior,” “IVFW,” “Company,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you choose to share with us.
The IVF Warrior Inc. is based in Ontario, Canada. Our services may be accessed by users in Canada and other jurisdictions.
This Privacy Policy explains how we collect, use, store, protect, disclose, and retain personal information when you interact with our website, digital products, applications, newsletters, surveys, community features, research opportunities, and other services.
This Privacy Policy applies to:
The website located at theivfwarrior.ca and any other websites, landing pages, or domains operated by The IVF Warrior Inc.
Digital products, guides, downloads, workbooks, paid resources, free resources, and online tools offered by The IVF Warrior Inc., including fertility-related guides such as the Two-Week Wait Survival Guide.
STILL, including any related app, website, community, journaling feature, wellness tool, research feature, study participation feature, user profile, or digital platform operated by The IVF Warrior Inc.
Email newsletters, waitlists, forms, surveys, research opportunities, events, webinars, campaigns, and communications.
Community platforms, including spaces hosted through Circle or any similar community platform.
Any other product, feature, service, or digital platform operated by The IVF Warrior Inc.
By using our services, submitting information to us, purchasing a product, joining a waitlist, downloading a resource, participating in a survey or study opportunity, or using STILL, you acknowledge that you have read and understood this Privacy Policy.
If you do not agree with this Privacy Policy, you should not use our services or submit personal information to us.
Important Health and Medical Disclaimer
The IVF Warrior Inc. provides education, emotional support, storytelling, community resources, digital tools, and wellness-related content. We are not a fertility clinic, medical provider, emergency service, or substitute for professional medical advice.
Information shared through our website, digital products, STILL, emails, surveys, community spaces, or other services is not intended to diagnose, treat, prevent, or cure any medical condition. You should always speak with a qualified healthcare provider regarding medical questions, symptoms, treatment decisions, medications, mental health concerns, pregnancy, pregnancy loss, fertility treatment, or any urgent health matter.
If you are experiencing a medical emergency or crisis, contact emergency services or a qualified crisis support service immediately.
Personal Information We Collect
We collect personal information in several ways, depending on how you interact with us.
Information you provide directly may include:
Name.
Email address.
Phone number, if provided.
Billing details, transaction details, and purchase history.
Account login information, username, password, or profile details if you create an account.
Survey responses, form submissions, quiz answers, waitlist information, feedback, testimonials, or reviews.
Messages you send to us by email, contact form, social media, community platform, or other communication channels.
Content you voluntarily enter into STILL or related features, including journal entries, mood check-ins, emotional wellbeing reflections, fertility-stage information, goals, preferences, support needs, and other personal notes.
Optional health, fertility, reproductive health, pregnancy, pregnancy loss, IVF, endometriosis, PCOS, donor conception, surrogacy, mental health, or wellness-related information that you choose to provide.
Research or study participation information, if you choose to view, apply for, participate in, or track participation in research opportunities.
Information collected through purchases and digital products may include:
The product, guide, resource, subscription, or service purchased.
Date and time of purchase.
Email address used for delivery.
Currency, amount paid, discount codes, and transaction status.
Limited billing, tax, and checkout information processed through third-party payment providers.
We do not directly store your full credit card number. Payment information is processed by third-party payment providers such as Stripe, PayPal, Stan Store, Squarespace Payments, Apple, Google, or other checkout providers we may use.
Information collected automatically may include:
IP address.
Browser type.
Device type.
Operating system.
Pages viewed.
Links clicked.
Time spent on pages.
Referring website or source.
Approximate location based on IP address.
Cookie identifiers, analytics identifiers, pixels, and similar tracking data.
Email engagement data, such as whether you opened an email or clicked a link.
App or platform usage data, if you use STILL or another IVFW digital product, such as feature usage, session activity, device information, crash logs, and performance data.
Information from third-party platforms may include:
Information from social media platforms if you interact with us, message us, comment, click links, or engage with our content.
Information from email platforms, analytics providers, advertising platforms, checkout providers, community platforms, app stores, affiliate platforms, or other service providers.
Information you authorize another platform or provider to share with us.
Sensitive Information
Some information you provide to us may be sensitive. This may include information about fertility treatment, reproductive health, pregnancy, pregnancy loss, IVF, health diagnoses, mental health, emotional wellbeing, journaling, mood, medical history, or personal life experiences.
You are never required to provide sensitive information unless it is necessary for a feature you choose to use. For example, you may choose to share certain fertility or emotional wellbeing information in STILL to personalize your experience, participate in research opportunities, or track your own journey.
We will only collect sensitive information where you provide it voluntarily, where it is reasonably necessary for the service or feature, or where we have obtained your consent.
We do not require users to share medical records, clinic records, test results, prescriptions, or legal documents unless a specific future service clearly explains why such information is needed and obtains appropriate consent.
How We Use Personal Information
We may use personal information to:
Provide, operate, maintain, and improve our website, digital products, STILL, community spaces, tools, resources, and services.
Deliver digital products, downloads, guides, workbooks, free resources, and purchase confirmations.
Process payments, refunds, invoices, taxes, and customer support requests.
Create and manage user accounts.
Personalize user experience, including content, reminders, features, resources, and support tools.
Respond to inquiries, support requests, feedback, and messages.
Send newsletters, updates, resources, product information, event information, and marketing communications where permitted by law.
Manage waitlists, launches, surveys, campaigns, webinars, events, and community programs.
Understand audience needs, user behaviour, product performance, and content engagement.
Analyze trends and improve our resources, website, community spaces, platform experience, and business operations.
Develop new products, services, research features, educational tools, and wellness resources.
Support optional research and study participation features.
Create aggregated, anonymized, or de-identified insights, reports, or analytics.
Protect the security, integrity, and functionality of our services.
Prevent fraud, abuse, unauthorized access, or misuse.
Comply with legal, tax, accounting, contractual, and regulatory obligations.
Enforce our Terms of Use and other agreements.
STILL and Wellness Features
If you use STILL or any related application, platform, community, or wellness feature, we may collect information you choose to enter, including profile information, fertility-stage information, emotional check-ins, journal entries, mood data, saved resources, study participation activity, preferences, and other information you choose to store.
We may use this information to:
Provide STILL functionality.
Personalize your experience.
Allow you to track your own reflections, participation, wellbeing, or preferences.
Improve the design, content, and usefulness of STILL.
Provide relevant resources, prompts, reminders, or support tools.
Understand how users engage with STILL features.
Develop anonymized or de-identified insights about user needs, emotional wellbeing patterns, research interest, or support gaps.
We will not share your identifiable journal entries, identifiable emotional check-ins, or identifiable fertility information with third parties for their own marketing purposes without your express consent.
If STILL includes optional integrations, reminders, notifications, research features, community features, app permissions, or third-party tools, those features may require additional notices or consent at the point of use.
Research, Studies, Surveys, and Partner Insights
The IVF Warrior Inc. may offer or promote research opportunities, surveys, patient-led studies, academic studies, clinical research opportunities, market research, sponsored surveys, or partner-led research initiatives.
Participation in research, studies, surveys, or partner opportunities is voluntary.
Before you participate, we will aim to provide information about:
Who is conducting or sponsoring the research.
What information may be collected.
How the information may be used.
Whether the opportunity is paid or unpaid.
Whether your information will be anonymous, de-identified, aggregated, or identifiable.
Whether your information may be shared with researchers, sponsors, institutions, partners, or other third parties.
How to ask questions or withdraw, where applicable.
We may use survey responses, platform activity, study interest, participation data, and other information to create anonymized, aggregated, or de-identified insights. These insights may be shared, sold, licensed, or provided to partners such as researchers, academic institutions, healthcare organizations, fertility companies, sponsors, employers, benefits providers, or other organizations.
These reports are intended to show trends, needs, gaps, behaviours, and experiences across groups of users. We will not intentionally include your name, email address, contact information, identifiable journal entries, or direct identifiers in anonymized or aggregated reports.
If identifiable information is required for a specific research study or partner opportunity, we will seek additional consent before sharing it.
Email Marketing and Communications
If you subscribe to our newsletter, download a free resource, purchase a digital product, join a waitlist, register for an event, participate in a survey, or otherwise consent to receive communications, we may send you emails about IVFW resources, products, updates, events, opportunities, partnerships, launches, surveys, or educational content.
You can unsubscribe from marketing emails at any time by clicking the unsubscribe link in our emails or contacting us.
Even if you unsubscribe from marketing emails, we may still send transactional or service-related messages, such as purchase confirmations, account notices, legal updates, security alerts, or support responses.
Cookies, Analytics, Pixels, and Advertising
We may use cookies, pixels, analytics tools, tracking technologies, and similar technologies to operate our website and services, understand usage, improve performance, personalize content, measure campaigns, and deliver or assess advertising.
These tools may be provided by third parties such as website hosts, analytics providers, email platforms, social media platforms, advertising platforms, checkout providers, community platforms, affiliate platforms, or other technology vendors.
These technologies may collect information such as IP address, device type, browser type, pages viewed, links clicked, purchase activity, and interactions with emails or ads.
You can manage cookies through your browser settings. Some features may not work properly if cookies are disabled.
Where required by law, we may provide additional cookie notices, consent tools, or opt-out options.
Platforms, Payments, Checkout Providers, and Community Tools
We use third-party platforms and service providers to operate parts of our website, digital products, checkout, community features, email systems, analytics, advertising, file delivery, and user experience.
These may include providers such as Squarespace, Stripe, PayPal, Stan Store, Circle, Apple, Google, email marketing platforms, analytics providers, advertising platforms, affiliate platforms, file storage providers, app development tools, payment processors, and other technology vendors.
When you purchase a digital guide, product, subscription, app feature, community access, or other paid service, payment information may be processed by third-party providers such as Stripe, PayPal, Stan Store, Squarespace Payments, Apple, Google, or other payment processors.
We do not directly store your full credit card information. Payment processors may collect and process payment details according to their own privacy policies and legal obligations.
We may receive limited transaction information, such as your name, email address, billing country, purchase amount, product purchased, currency, transaction date, payment status, discount code, and tax-related information.
If you use a community feature hosted through Circle or another community platform, your account information, profile details, posts, comments, messages, engagement activity, and community interactions may be processed by that platform according to its own privacy practices and our instructions where applicable.
When We Share Personal Information
We do not sell your identifiable personal information.
We may share personal information with:
Service providers who help us operate our website, platforms, community spaces, email systems, analytics, hosting, checkout, payment processing, customer support, advertising, security, file storage, app development, affiliate tracking, or business operations.
Professional advisors, such as lawyers, accountants, tax advisors, insurers, and consultants.
Research partners, academic institutions, sponsors, or organizations where you have consented, where information has been anonymized or aggregated, or where disclosure is clearly explained before participation.
Business partners or collaborators where needed to provide a service, event, campaign, resource, or feature you requested or agreed to participate in.
Affiliate partners, where needed to track referrals, commissions, purchases, or qualifying actions, subject to applicable privacy laws and platform practices.
Government, regulatory, law enforcement, or legal authorities where required or permitted by law.
A buyer, successor, investor, partner, or other party in connection with a potential or completed merger, acquisition, financing, restructuring, sale of assets, or similar business transaction, subject to appropriate confidentiality and privacy protections.
We require service providers to use personal information only for the services they provide to us and to protect the information appropriately.
We may earn revenue from affiliate relationships, sponsorships, digital product sales, advertising, research partnerships, anonymized insights, or other commercial activities, but this does not mean we sell your identifiable personal information.
De-Identified, Aggregated, and Anonymous Information
We may create and use de-identified, aggregated, or anonymous information for research, analytics, reporting, product development, commercial insights, advocacy, media, education, funding, partnership, or business purposes.
This may include insights about fertility support needs, emotional wellbeing trends, platform engagement, resource usage, study participation, patient experience gaps, content performance, or community needs.
We will take reasonable steps to reduce the risk that individuals can be identified from aggregated or de-identified information.
Legal Basis for Processing
Depending on where you live, we may rely on one or more legal bases to collect, use, or disclose personal information, including:
Your consent.
Performance of a contract or providing a product or service you requested.
Compliance with legal obligations.
Legitimate business interests, such as improving services, preventing fraud, communicating with users, and securing our platforms.
Protecting vital interests or safety, where applicable.
Other lawful bases permitted by applicable privacy laws.
Where required, we will seek express consent for sensitive information, marketing communications, research participation, or certain data uses.
Your Privacy Choices and Rights
Depending on your location, you may have the right to:
Access personal information we hold about you.
Request correction of inaccurate or incomplete information.
Request deletion of personal information, subject to legal or operational limitations.
Withdraw consent where processing is based on consent.
Object to certain processing.
Request restriction of certain processing.
Request a copy of your data in a portable format.
Opt out of marketing emails.
Ask questions about our privacy practices.
To exercise your rights, contact us at hello@ivfwarrior.ca.
We may need to verify your identity before responding to certain requests. We will respond within a reasonable time and in accordance with applicable law.
Data Retention
We retain personal information only as long as reasonably necessary for the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.
Retention periods may vary depending on the type of information, the nature of the service, legal obligations, accounting requirements, tax requirements, dispute resolution, security needs, backup systems, and user requests.
Examples:
Purchase and transaction records may be retained for tax, accounting, legal, and business record purposes.
Newsletter information may be retained until you unsubscribe or request deletion, subject to suppression lists used to ensure we do not email you again.
Account information may be retained while your account is active and for a reasonable period afterward.
STILL data, journal entries, check-ins, community activity, and profile information may be retained while you use the service unless you delete it or request deletion, subject to technical, legal, or backup limitations.
Survey or research data may be retained according to the terms provided at the time of participation.
We may retain anonymized, aggregated, or de-identified information indefinitely where it no longer reasonably identifies you.
Data Security
We use reasonable administrative, technical, and organizational safeguards to protect personal information against unauthorized access, loss, misuse, disclosure, alteration, or destruction.
These safeguards may include access controls, encryption, secure hosting, password protection, limited internal access, vendor review, confidentiality obligations, monitoring, and other reasonable measures.
No method of transmission or storage is completely secure. We cannot guarantee absolute security.
You are responsible for protecting your login credentials and for using secure devices and networks when accessing our services.
International Data Transfers
The IVF Warrior Inc. is based in Ontario, Canada. Your personal information may be processed, stored, or accessed in Canada, the United States, the United Kingdom, the European Economic Area, or other jurisdictions where we or our service providers operate.
Privacy laws in these jurisdictions may differ from the laws where you live. Where required, we will take reasonable steps to protect personal information transferred internationally, including using contractual safeguards or other appropriate protections.
Children and Minors
Our services are intended for individuals who are 18 years of age or older.
We do not knowingly collect personal information from individuals under 18 without appropriate consent. If we learn that we have collected personal information from a minor in a way that does not comply with applicable law, we will take reasonable steps to delete it.
Community Features, Testimonials, and User-Generated Content
If you post, submit, or share information in a community space, comment section, testimonial, survey, social media interaction, or public-facing feature, that information may be visible to others depending on the context.
Community spaces may be hosted through Circle or another third-party platform. If you use these features, your profile information, posts, comments, messages, reactions, and engagement activity may be visible to other community members depending on the settings of the space.
Please do not share information publicly or within a community space that you do not want others to see, save, screenshot, or share.
If you provide a testimonial, review, quote, story, or feedback, we will seek appropriate permission before using identifiable information in marketing or public materials.
Third-Party Links, Affiliate Partners, and External Services
Our website, emails, digital products, STILL, community spaces, surveys or other services may include links to third-party websites, resources, platforms, studies, tools, clinics, providers, affiliate partners, sponsors, or other external services.
Some links may be affiliate links, which means The IVF Warrior Inc. may receive a commission, referral fee, or other benefit if you click a link, make a purchase, sign up for a service, or take another qualifying action.
Affiliate partners and third-party websites may collect information directly from you if you visit their websites, complete a purchase, sign up for their services, or otherwise interact with them. Their collection and use of personal information is governed by their own privacy policies, terms, and practices.
We are not responsible for the privacy practices, content, accuracy, policies, or security of third-party websites, affiliate partners, sponsors, studies, clinics, providers, or services. You should review their privacy policies before submitting information to them.
Unless clearly stated otherwise, clicking an affiliate or third-party link does not mean we share your personal health information, journal entries, fertility information, or private account information with that third party.
Artificial Intelligence and Automated Tools
We may use automated tools, analytics, or technology-assisted systems to support business operations, improve user experience, analyze trends, personalize content, or develop services.
If we use artificial intelligence or automated tools in a way that materially affects how your personal information is processed, or if a specific feature uses AI to analyze user-provided information, we will aim to provide additional notice or consent where appropriate.
We do not intend to use identifiable journal entries, sensitive fertility information, or private emotional check-ins to train public AI models without your consent.
Legal Compliance and Protection
We may collect, use, preserve, or disclose personal information where we reasonably believe it is necessary to:
Comply with applicable laws, regulations, legal processes, tax requirements, court orders, government requests, or regulatory obligations, including applicable Canadian and Ontario laws where relevant.
Enforce our Terms of Use, agreements, policies, or rights.
Protect the security, rights, safety, or property of The IVF Warrior Inc., users, partners, or others.
Investigate fraud, abuse, technical issues, security incidents, or misuse of our services.
Respond to emergencies or prevent harm where permitted by law.
Privacy Breaches
If we become aware of a privacy breach involving personal information, we will take reasonable steps to contain, investigate, and address the issue.
Where required by law, we will notify affected individuals, privacy regulators, or other appropriate parties.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our services, technology, legal obligations, business practices, STILL features, research activities, or privacy practices.
When we update this Privacy Policy, we will revise the “Last Updated” date. If changes are material, we may provide additional notice, such as by email, website notice, app notification, or other reasonable means.
Your continued use of our services after an updated Privacy Policy is posted means you acknowledge the updated Privacy Policy.
Contact Us
For questions, privacy requests, concerns, or to exercise your rights, contact:
The IVF Warrior Inc.
Ontario, Canada
Email: hello@ivfwarrior.ca
Website: theivfwarrior.ca
We will respond to privacy inquiries within a reasonable time and in accordance with applicable law.