THE FERTILITY STANDARD

Improving fertility care through patient experience, education, and research.

Setting a higher standard for fertility care.

The Fertility Standard helps fertility clinics, healthcare organizations, researchers, and industry leaders better understand the patient experience and build more compassionate, informed, and patient-centered care.

Our work is informed by years of patient advocacy, community leadership, survey research, and direct insight from thousands of people navigating infertility, IVF, pregnancy loss, and reproductive health challenges.

Patient Experience Insights

Insights from surveys, community feedback, and conversations with thousands of fertility patients reveal persistent gaps in the fertility care experience.

Data collected through The IVF Warrior community and patient experience initiatives.

Behind every fertility treatment cycle is a person navigating uncertainty, decision-making, financial pressure, grief, hope, and complex healthcare systems. Understanding those experiences is essential to improving care.

Why The Fertility Standard Exists

One in six people will experience infertility.

While fertility care continues to advance medically, many patients report challenges that extend beyond treatment itself. Communication gaps, emotional support needs, access barriers, financial stress, and navigating uncertainty remain common experiences throughout the fertility journey.

Improving fertility care requires more than clinical excellence. It requires listening to patients, understanding their lived experiences, and translating those insights into meaningful improvements across healthcare.

The Fertility Standard exists to help bridge that gap.

Our Work

Research & Insights

Patient surveys, reports, and industry analysis designed to better understand the fertility care experience and identify opportunities for improvement.

Education & Training

Professional education, workshops, speaking engagements, and resources that support more compassionate, patient-centered fertility care.

Partnerships & Collaboration

Working alongside clinics, organizations, researchers, and industry leaders committed to improving fertility care.

Standards & Recognition

Future initiatives designed to recognize and elevate excellence in patient-centered fertility care.

Informed by Patient Experience

The Fertility Standard draws on years of patient advocacy, community engagement, survey research, and direct insight from thousands of individuals and families navigating infertility and fertility treatment.

By bringing patient perspectives into conversations about care, education, communication, and innovation, we aim to help create fertility systems that better reflect the realities of those they serve.

Who We Work With

The Fertility Standard collaborates with organizations committed to improving fertility care, including:

• Fertility clinics

• Healthcare organizations

• Researchers and academic institutions

• Professional associations

• Fertility and reproductive health companies

• Advocacy organizations

• Conferences and industry events

Trusted Voice in Fertility Care

Women’s Health Forbes BuzzFeed Medium Health Insight Yahoo

Founded by Cheryl Dowling

The Fertility Standard was founded by Cheryl Dowling, award-winning storyteller, fertility advocate, founder of The IVF Warrior, and author of Unspoken: The Unbearable Weight of Infertility. This work is informed by years of patient advocacy and direct insight from one of the largest fertility-focused communities online. Through advocacy, education, research, and community leadership, Cheryl’s work has reached millions of people navigating fertility care worldwide. Her insights have been featured in leading media outlets including Women’s Health, Forbes, BuzzFeed, Medium, and Health Insight.

Join the conversation shaping the future of fertility care.

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